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Pinterest strengthens advertising inventory accessibility by expanding programmatic deal program

MediaPost +1 · ·by G4L

PINS
PINS Pinterest Inc
$18.96 -4.19%
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  1. 1Pinterest expanded its programmatic deal program on Monday.
  2. 2The company is increasing advertiser accessibility by utilizing the 96% of monthly Pinterest text searches that do not include brand names.
  3. 3More than half of the 80 billion monthly Pinterest searches are commercial searches.

So what's the key point?

Pinterest has expanded ways to make buying ads easier. By utilizing the 80 billion searches that occur every month, advertisers can now place ads more conveniently.

Source MediaPost +1 · View original ↗

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