Brand Response to AI: Need for Integrated Solutions and Media Measurement Standards
OMC Omnicom Group Inc
$78.41 -0.10%
View chart & analysis → - 1The increase of 2 billion regular AI platform users is impacting brand paid media, owned content, and public relations (PR).
- 2Omnicom Media Executive Ben Hovaness argues that the role of PR is critical due to the nature of AI retrieving information from sources brands do not control.
- 3The Media Measurement Committee has launched a multi-stage standards project regarding AI measurement.
So what's the key point?
As AI users grow to 2 billion, the way companies handle public relations is changing. Because of this, the Media Measurement Committee is creating standards to measure how artificial intelligence handles information.
Source Beet.TV · View original ↗
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