Meta targets early September launch for consumer AI agent Hatch

MSFT -2.20% YELP +2.91%

1. 1Meta (META) plans to launch its consumer AI agent, Hatch, in late August or early September
2. 2A premium subscription of up to $199.99 per month is under review, and the new model Watermelon is targeted for October
3. 3The move aims to diversify ad-dependent revenue, but subscription income remains uncertain against annual spending of $145 billion

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