McDonald's denies claims of using AI for menu pricing
MCD McDonald's Corp
$232.45 -0.25%
View chart & analysis → - 1McDonald's denied claims that it uses artificial intelligence to determine or change menu prices in real time.
- 2Franchisees set prices, as seen in the case of the McDonald's Big Arch Burger limited menu priced at $8-$9 depending on location.
- 3McDonald's is pursuing an $8.5 billion strategy to invest in partner support through 2036.
So what's the key point?
McDonald's stated that rumors about using artificial intelligence to set food prices are not true. Menu prices are determined by franchisees, and the company plans to invest $8.5 billion to support partners.
Source Restaurant Dive · View original ↗
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