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Mattel to launch water park business to counter slowing Barbie sales

LA Times ·

MAT
MAT Mattel Inc
$16.69 +0.66%
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  1. 1Mattel plans to open its first Wonder indoor water park, spanning approximately 100,000 square feet, in Bellevue, Nebraska, by the end of 2027.
  2. 2Mattel recorded a net loss of $18 million in the second quarter.
  3. 3Mattel shares have fallen more than 35% this year.

So what's the key point?

Mattel has decided to build a water park to find new revenue as doll sales decrease. The company is seeking a breakthrough after its stock price fell by more than 35% this year.

Source LA Times · View original ↗

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