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Spread of longevity marketing and regulatory risks in the beauty industry

Fortune · ·by G4L

  1. 1L'Oreal analyzes more than 260 biomarkers using a 12-aging-feature framework.
  2. 2Estee Lauder restructured Renewtrive through technology based on more than 40 patents.
  3. 3The National Advertising Standards Body announced it will refer HigherDOSE to regulatory authorities on October 27, 2026.

So what's the key point?

L'Oreal and Estee Lauder are using technology to create anti-aging products. However, regulatory authorities have decided to investigate a specific company on October 27, 2026.

Source Fortune · View original ↗

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