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Leica Signs Global Licensing Agreement with Formula 1

Fortune ·

  1. 1Leica announced a global licensing agreement with Formula 1.
  2. 2CEO Mike Giannatios stated that 8 out of 10 car enthusiasts own a Leica camera.
  3. 3The Leica Q3 43 Formula 1 Edition is priced at $9,950.

So what's the key point?

Leica has entered into an agreement with Formula 1 to exchange product usage rights. This deal was made because many people who love cars also own Leica cameras.

Source Fortune · View original ↗

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