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Revlon's marketing performance using Amazon interactive advertising

Marketing Dive ·

AMZN Amazon.com Inc
$254.06 -2.25%
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  1. 1Revlon used interactive video ads and Dynamic TV Creative in June.
  2. 2Revlon's non-interactive ad click-through rate increased 9.8 times.
  3. 3Revlon achieved a 2.6 times increase in return on ad spend compared to the category benchmark.

So what's the key point?

Revlon ran interactive video ads on Amazon. The return on ad spend was 2.6 times higher than other areas.

Source Marketing Dive · View original ↗

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