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KFC ends 40-year partnership to adopt Coca-Cola products over PepsiCo

Fortune ·

KO Coca-Cola Co
$92.71 -2.76%
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  1. 1KFC will begin replacing PepsiCo carbonated beverages with Coca-Cola products at 3,700 US restaurants starting next January.
  2. 2Last year, PepsiCo recorded an 8.1% market share in US carbonated beverage sales, significantly trailing Coca-Cola's 18.5% market share.
  3. 3PepsiCo's $28 billion North American beverage business saw a 2% decline in volume last quarter.

So what's the key point?

KFC has decided to use Coca-Cola beverages instead of PepsiCo, its partner for 40 years. This change may have an impact as PepsiCo's beverage sales volume has decreased by 2 percent.

Source Fortune · View original ↗

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