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Kate Spade New York pursues brand revival by targeting Gen Z

Time ·

TPR
TPR Tapestry Inc
$116.24 +0.36%
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  1. 1CEO Eva Erdmann took over the management of Kate Spade New York in the fall of 2024.
  2. 2The brand is undergoing reconstruction by targeting 25 million young women who turn 18 every year.
  3. 3The brand was part of the 2.4 billion acquisition of Liz Claiborne by Tapestry in 2017.

So what's the key point?

The new management of Kate Spade New York has started efforts to revive the brand by targeting young women. The plan is to increase brand value by attracting 25 million young customers.

Source Time · View original ↗

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