General Motors implements customer acquisition strategy through certified pre-owned program restructuring
GM General Motors Company
$88.69 -1.07%
View chart & analysis → - 1General Motors plans to sell approximately 250,000 units through the restructured GM CarBravo program in 2026.
- 2About 38% of shoppers looking for their first used car end up purchasing a new car.
- 3Ford Motor is aiming for total sales of 450,000 units in 2026 through a program that certifies vehicles from other manufacturers.
So what's the key point?
General Motors plans to sell 250,000 units by 2026 by changing its used car sales method. This strategy aims to attract customers since 38% of people looking at used cars also purchase new ones.
Source CNBC · View original ↗
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