Match Group tests lower-priced subscription plan for Hinge
MTCH Match Group Inc
$39.30 +0.69%
View chart & analysis → - 1Match Group announced plans to include additional filters and customized location boundary features in Hinge's new pricing plan.
- 2Hinge's revenue per paying user is approximately $30, which is nearly twice that of Tinder.
- 3Match Group plans to expand testing of Group Hangouts, Events, and real-time adaptive recommendation features in the fourth quarter.
So what's the key point?
Match Group is testing a more affordable subscription plan for the dating app Hinge. This move aims to increase revenue, as the current revenue per paying user is high at $30.
Source TechCrunch +1 · View original ↗
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