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Guitar Center pursues turnaround strategy focused on skilled musicians

Fortune ·

  1. 1Guitar Center recorded annual revenue of $2.6 billion in 2025, a 4% increase compared to 2024.
  2. 2The company reported 10 consecutive quarters of revenue growth since Gabe Dalporto became CEO in 2023.
  3. 3Nine out of 10 beginner guitarists stop playing one year after picking up an instrument.

So what's the key point?

Guitar Center recorded $2.6 billion in revenue in 2025. Revenue grew even as 9 out of 10 beginners stop playing instruments.

Source Fortune · View original ↗

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