ABC affiliates push back against Disney's decision to diversify Super Bowl platforms
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View chart & analysis → - 1Disney decided to broadcast the Super Bowl across various platforms including Disney+, ESPN2, NFL Network, and ESPNU.
- 2A station group CEO estimated that advertising revenue related to broadcast viewership could decrease by up to 35% compared to last year.
- 3Fox stated that it recorded more than 800 million in total Super Bowl advertising revenue out of its total integrated revenue across all platforms last year.
So what's the key point?
Disney decided to show the Super Bowl on multiple channels. Broadcasters are worried that advertising revenue might drop by 35 percent.
Source CNBC · View original ↗
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