Taco Bell hit on sales by parasitic food-poisoning outbreak—long-term damage likely limited

1. 1A cyclosporiasis outbreak traced to shredded lettuce has hit sales at Taco Bell (YUM).
2. 2Thousands were infected across five states including Michigan, and visitors last week fell 18.9% versus the January–July 6 Friday average, while Yum! Brands shares dropped roughly 10% last week.
3. 3Analysts point to McDonald's recovery within just a few quarters after its 2024 E. coli outbreak as a precedent, expecting Taco Bell's long-term brand damage to be limited as well.

Source Reuters +3 · View original ↗

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