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Cracker Barrel CEO Julie Masino resigns amid logo controversy

The Wall Street Journal +16 ·

CBRL
CBRL Cracker Barrel Old Country Store Inc
$56.32 +1.00%
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  1. 1Cracker Barrel (CBRL) announced the resignation of CEO Julie Masino on Monday.
  2. 2Her successor is former Bloomin' Brands (BLMN) CEO David Deno, who will take over on August 10, while Masino will remain in an advisory role through October 9 to support the transition.
  3. 3Masino drew backlash last August for overseeing a logo redesign, which cost the company roughly $100 million in market value, and also led a menu revamp; the company ultimately acknowledged the redesign was a misstep and decided to keep the original logo.

Source The Wall Street Journal +16 · View original ↗

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