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Citi raises savings rates to attract customer assets

Banking Dive · ·by G4L

  1. 1Citi is offering higher savings rates to attract $3 trillion in customer assets not currently held at Citi.
  2. 2Citigold private clients will receive a 4.35% APY when holding checking accounts and meeting certain conditions.
  3. 3Citi will invest more in marketing to strengthen its retail banking functions next year.

So what's the key point?

Citi has increased savings interest rates to attract more customer funds. It is offering a 4.35% annual yield and plans to focus on expanding its banking business next year.

Source Banking Dive · View original ↗

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