Capital One targets card loyalty as MLB All-Star Village sponsor
COF Capital One Financial Corp
$201.34 -1.03%
View chart & analysis → - 1Capital One (COF) served as the title sponsor of the Philadelphia All-Star Village from July 11–14, operating an experience space of roughly 500,000 square feet.
- 2All-Star Village attendance reached 111,616 visitors, the highest since the 2022 Los Angeles event.
- 3Capital One became MLB's official banking and card partner in 2022 with a five-year deal valued at about $125 million, seeking to secure card loyalty through experiences rather than rewards.
Source Fortune · View original ↗
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