Citi launches Citi Commerce Media using transaction data
- 1Citi has launched Citi Commerce Media.
- 2It utilizes data from 70 million Citi customers.
- 3It is based on billions of annual Citi customer transactions.
So what's the key point?
Citi is starting a new advertising service that uses customer payment information. The company is expanding its advertising business based on data from 70 million customers.
Source Beet.TV · View original ↗
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