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AbbVie expands sports marketing through partnership with McLaren F1 team

Pharmaceutical Technology ·

ABBV Abbvie Inc
$284.80 -1.48%
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  1. 1AbbVie has entered into an official pharmaceutical partnership with the McLaren Mastercard F1 team.
  2. 2AbbVie will make a $10,000 donation for every 10 points McLaren earns in the Constructors' Championship.
  3. 3AbbVie became an official partner of Major League Baseball in March this year and will donate $20 for every strikeout.

So what's the key point?

AbbVie has expanded its sports marketing by partnering with the McLaren F1 team. AbbVie will donate $10,000 every time McLaren earns 10 points.

Source Pharmaceutical Technology · View original ↗

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