Hims co-founder fires entire Dutch marketing team, shifts to AI for pet telehealth

HIMS Hims & Hers Health Inc

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1. 1Dutch, a pet telehealth company led by Hims (HIMS) co-founder Joe Spector, has fired its external marketing agency and transitioned to an in-house team that leverages AI.
2. 2Replacing the agency, which produced five pieces of content per month for $50,000, the in-house team now produces roughly 50 pieces each month, increasing content output tenfold.
3. 3Customer acquisition costs subsequently fell 20%, and users grew 20% month over month from February to March. Dutch, which offers a $100-per-year service covering up to five pets, has surpassed 100,000 members across 35 states.

Source Fortune · View original ↗

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