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What Is the ZMAR ETF? Returns, Expense Ratio, Holdings, and Alternative ETFs at a Glance

Updated July 2, 2026 · First published July 2, 2026

The Innovator Equity Defined Protection ETF – 1 Yr March (ZMAR) is a structured strategy based on the S&P 500 that fully protects against losses over a one-year outcome period. Comparing its upside cap with those of similar buffer ETFs is the key to assessing its outlook.

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What Is the Innovator Equity Defined Protection ETF – 1 Yr March?

This is a defined outcome (structured) strategy ETF that uses FLEX options on SPY, which tracks the S&P 500, to fully protect against losses over a one-year outcome period.

It suits conservative investors who prioritize capital preservation but still want to participate in stock market gains within a limited range.

It is an actively managed ETF run by Innovator.

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How Does the Innovator Equity Defined Protection ETF – 1 Yr March Invest?

ItemDetails
Underlying assetSPY (ETF tracking the S&P 500 Index)
Management approachDefined outcome based on FLEX options
Outcome period1 year (reset every March)
Downside protectionFull protection against losses during the outcome period
Total expense ratio0.79%

The fund buys and sells a combination of FLEX options on SPY, which tracks the underlying S&P 500, and is designed to fully protect against losses over the one-year outcome period while participating in gains only up to a predetermined cap. When the outcome period ends, the fund resets with the option combination for the next period.

  • Much broader downside protection than typical buffer ETFs
  • A clear outcome cycle that resets every March
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Size and Costs of the Innovator Equity Defined Protection ETF – 1 Yr March (AUM and Management Fee)

Assets under management (AUM) stand at $110.7M, and the total expense ratio is 0.79% per year.

Compared with other defined outcome ETFs shown in the table, such as BUFR, SFLR, and BUFD, it differs in the range of protection and the structure of its upside cap.

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Performance and Trends of the Innovator Equity Defined Protection ETF – 1 Yr March

1-Year Price Performance
Dividend & Yield
1Y Return +5.6%
52-Week Price Range
$29
Low $27 High $29
vs. low +6.1% vs. high -0.38%

The fund moves with the S&P 500, its underlying asset, but its protective structure tends to sharply reduce volatility during market declines. In rising markets, whether the preset cap is reached determines performance.

Investor interest in structured outcome ETFs continues, and this is a category where fund flows build alongside demand for defensive asset allocation; interest tends to rise further when market volatility increases.

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Strengths and Weaknesses of the Innovator Equity Defined Protection ETF – 1 Yr March

Its strong protection in down markets is its main strength, while upside participation being limited by a cap is its weakness.

💪 Key Strengths

Thick downside protection
The structure fully protects against declines in the underlying asset during the outcome period.
Clear outcome cycle
The protection and cap structure resets in one-year units, every March.
Capital preservation orientation
As a structured options strategy, it is used by conservative investors for risk management.

⚠️ Points to Watch

Limited upside participation
Investors do not participate in gains that exceed the predetermined cap.
Risk of selling mid-period
Selling partway through the outcome period may mean the protection does not fully apply.
Complexity of the options structure
Because it is built on FLEX options, it requires more understanding than a typical passive ETF.
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Alternative ETFs and Related Products for the Innovator Equity Defined Protection ETF – 1 Yr March

Buffer ETFs shown in the table, such as BUFR, BUFD, and BUFQ, protect only a certain range of losses, which differs from the full-protection structure of ZMAR, while SFLR uses a similar managed floor strategy. Within the same Innovator Defined Protection series, ZAPR, ZJUN, ZSEP, and others that differ only in the start month of the outcome period are also worth considering, and for a shorter upside participation window, Power Buffer series ETFs such as PJAN can also be an alternative.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
BUFRBUFRFT Vest Laddered Buffer ETF$37.50-0.3%$10.9B0.95%-+11.6%
SFLRSFLRInnovator Equity Managed Floor ETF$39.11-0.1%$2.2B0.89%0.25%+7.7%
BUFDBUFDFT Vest Laddered Deep Buffer ETF$30.41-0.3%$2.2B0.95%-+9.4%
BUFQBUFQFT Vest Laddered Nasdaq Buffer ETF$39.64+0.0%$1.7B1.00%-+12.8%
FJANFJANFT Vest U.S. Equity Buffer ETF - January$56.56-0.3%$1.5B0.85%-+12.2%
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Investor Checkpoints for the Innovator Equity Defined Protection ETF – 1 Yr March

Here are the points to review before investing in ZMAR. Because it is a structured strategy, it is important to thoroughly understand the outcome period, the cap structure, and how conditions differ depending on when you buy.

CheckpointWhat to CheckCurrent Status
💵 Expense ratioCheck the fee level compared with typical passive ETFs, given the nature of a structured strategyAnnual fee applies
📆 Outcome periodConfirm whether the structure resets in one-year units every MarchConditions differ depending on when you buy during the period
📈 Upside capCheck the cap level for the relevant outcome period in advanceNeeds verification
🛡️ Protection conditionsThe protection fully applies only if held until the end of the periodHolding to maturity recommended

Selling partway through the outcome period means the protection does not fully apply, and in a rising market there is a structural trade-off in which you give up returns above the cap.

This is a structured ETF suited to conservative investors who prioritize downside protection, and it is advisable to check the purchase timing, outcome period end date, and upside cap conditions together.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of July 2, 2026.

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