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What Is the QFLR ETF? A Complete Guide to Returns, Fees, Holdings, and Alternative ETFs

Updated June 10, 2026 · First published June 10, 2026

The Innovator Nasdaq 100 Managed Floor ETF (QFLR) is an actively managed product that combines Nasdaq 100 stocks with options-based downside protection. The key selection criteria are its loss-floor management structure and how its strategy and defensive exposure differ from SFLR, BUFR, and BUFQ.

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🏷️

What Is the Innovator Nasdaq 100 Managed Floor ETF?

This is an actively managed ETF that invests in Nasdaq 100 stocks while using options to manage the loss floor at a set level. It maintains exposure to the underlying stocks, protects the downside with put options and other instruments, and offsets part of the cost by selling call options.

It suits medium-risk investors who want to keep Nasdaq 100 exposure while managing the loss floor during market declines.

It is an ETF run by Innovator using an active management approach.

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How Does the Innovator Nasdaq 100 Managed Floor ETF Invest?

ItemDetails
Underlying assetsNasdaq 100 stocks + options
Management styleActive (Managed Floor)
Strategy typeOptions-based downside protection
Distribution frequencyQuarterly dividends
Expense ratio0.89%

The fund holds Nasdaq 100 stocks and uses put options and other instruments to manage the loss floor at a set level, offsetting part of that cost by selling call options in a managed floor strategy. Rather than using a fixed maturity window, it actively rolls its options to defend the downside, and upside participation is partially limited by the cost of the options.

  • Combines Nasdaq 100 exposure with options-based downside protection
  • Actively managed loss floor
📐

Innovator Nasdaq 100 Managed Floor ETF Size and Costs (AUM and Management Fee)

Assets under management (AUM) stand at $497.2M, and the expense ratio is 0.89% per year.

Compared with similar options-based defensive ETFs such as SFLR and BUFR, the main points of comparison are the underlying index and the method of protection.

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Innovator Nasdaq 100 Managed Floor ETF Performance and Trends

1-Year Price Performance
Dividend & Yield
1Y Return -0.6%
Next Ex-Dividend Date 3/31/2025
52-Week Price Range
$34
Low $32 High $39
vs. low +5.68% vs. high -11.78%

Options-based defensive strategies tend to see somewhat limited gains relative to the underlying index in rising markets because of option costs, while in falling markets the managed loss floor tends to soften drawdowns. The more volatile the environment, the more pronounced the benefit of downside protection can be.

When market uncertainty grows, inflows tend to go into options-based defensive products on demand for downside protection, and money sometimes shifts toward this product group as interest in volatility management rises. It is also worth noting that the cost and effectiveness of options vary with market conditions.

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Innovator Nasdaq 100 Managed Floor ETF Pros and Cons

Downside protection is its strength, while limited upside in rising markets, option costs, and active management fees are the points to consider.

💪 Key Strengths

Downside protection
It manages the loss floor with options in an effort to reduce drawdowns during sharp market declines.
Retained stock exposure
By holding Nasdaq 100 stocks, it keeps some participation in growth.
Active management
Without a fixed maturity window, it actively rolls options to manage the level of protection.

⚠️ Points to Watch

Limited upside
Because of option costs, returns may lag the underlying index in strong rising markets.
Option costs
Running an options strategy involves costs, which can affect long-term returns.
Floor limitations
The loss floor does not prevent all losses, and some losses can still occur.
🔄

Innovator Nasdaq 100 Managed Floor ETF Alternative ETFs and Related Products

For direct Nasdaq 100 exposure without protection, QQQ and similar products are the direct substitutes. If you prefer a different options-based approach aimed at distribution income, covered call products such as JEPQ and QYLD are also worth comparing. The three products shown in the table, SFLR, BUFR, and BUFQ, use U.S. equity managed floor and buffer strategies respectively, and differ in underlying index and method of protection. What sets this ETF apart is that it combines Nasdaq 100 exposure with actively managed loss floors.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
BUFRBUFRFT Vest Laddered Buffer ETF$37.27-0.3%$10.9B0.95%-+10.4%
SFLRSFLRInnovator Equity Managed Floor ETF$38.63-0.3%$2.2B0.89%0.25%+4.8%
BUFDBUFDFT Vest Laddered Deep Buffer ETF$30.27-0.3%$2.2B0.95%-+8.7%
BUFQBUFQFT Vest Laddered Nasdaq Buffer ETF$38.91-0.8%$1.7B1.00%-+9.9%
FJANFJANFT Vest U.S. Equity Buffer ETF - January$56.26-0.3%$1.5B0.85%-+11.1%
Top Holdings
TickerNameWeightPriceChangeMarket CapP/EDividend Yield
NVDANVIDIA Corp0.18%$202.06-1.3%$4.87T25.50.39%
AAPLApple Inc0.16%$338.32-1.8%$4.94T38.80.34%
MSFTMicrosoft Corp0.12%$507.12-2.8%$3.77T26.50.76%
AMZNAmazon.com Inc0.10%$245.63+2.2%$2.65T19.9-
GOOGLAlphabet Inc0.05%$278.99-0.3%$3.40T14.60.31%
MUMicron Technology Inc0.04%$833.59-5.8%$943.1B11.20.09%
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Innovator Nasdaq 100 Managed Floor ETF Investor Checkpoints

Here are the points to review before investing in QFLR. Downside protection is appealing, but the limited upside in rising markets, option costs, and the limits of the floor should be confirmed in advance. It is also a good idea to compare it with the underlying index and with options income products.

CheckpointWhat to CheckCurrent Status
🛡️ Downside protectionReview the level and method of the loss floorOptions protection applied
📈 Upside participationCheck how much gains are limited in rising marketsPartially limited
💵 Expense ratioCheck fees for the active and options strategyOn the higher side
🧮 Strategy understandingUnderstand the options protection structure and its limitsPrior understanding needed

Limited gains in strong rising markets and option costs are the main variables for long-term performance, and the loss floor does not prevent all losses. Because the effectiveness of options strategies can vary with market conditions, understanding the structure is essential.

It is a suitable candidate for medium-risk investors who want to keep Nasdaq 100 exposure while managing downside risk. If you want to invest without protection, consider a product such as QQQ, and if you want actively managed loss floors, compare this product alongside it before choosing.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of June 10, 2026.

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