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What Is the NAUG ETF? A Complete Guide to Returns, Expense Ratio, Holdings, and Alternative ETFs

Updated August 15, 2026 · First published August 15, 2026

The NAUG ETF, the Innovator Growth-100 Power Buffer ETF August, is a defined outcome product that combines an upside cap with downside buffering on Nasdaq 100-linked growth stocks. Investors should check its lack of distribution history and the conditions for buying mid-outcome period, and examine how its structure differs from similar buffer ETFs.

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🏷️

What Is the Innovator Growth-100 Power Buffer ETF August?

The NAUG ETF seeks to track the price movement of Nasdaq 100-linked growth stocks, with a cap on upside participation and a buffer against a certain range of losses within the outcome period. The buffer and cap conditions operate on the basis of the outcome period.

This structure suits investors who want to keep growth stock exposure while understanding the downside buffer and upside limit that apply over an outcome period.

It is a passive (index-tracking) ETF managed by Innovator.

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How Does the Innovator Growth-100 Power Buffer ETF August Invest?

ItemDetails
Tracked IndexNasdaq 100-linked price return
Management StylePassive (seeks a defined outcome)
Product StructureOptions structure combining an upside cap with a downside buffer
Rebalancing CycleReset at the end of each annual outcome period
Distribution FrequencyNo distribution history
Expense Ratio0.79%

Based on its underlying exposure, the fund is designed so that gains are capped over the set outcome period, while losses are buffered within a certain range. If you buy during the period, the remaining cap and buffer levels may differ from the original terms, so you should check the outcome conditions at the time of entry.

  • Cap and buffer structure by outcome period
  • Annual reset mechanism
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Innovator Growth-100 Power Buffer ETF August: Size and Costs (AUM and Management Fee)

Assets under management (AUM) are $65.5M, and the expense ratio is 0.79% per year.

Unlike a standard index ETF, a defined outcome ETF has a remaining cap and buffer that can change as the outcome period progresses. Before trading, checking the reference price, the bid-ask spread, and the current outcome conditions together will help you understand the structure.

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Innovator Growth-100 Power Buffer ETF August: Performance and Trends

1-Year Price Performance
Dividend & Yield
1Y Return +9.2%
52-Week Price Range
$32
Low $28 High $34
vs. low +13.21% vs. high -5.38%

Return patterns are shaped both by the price movement of Nasdaq 100-linked growth stocks and by the starting point within the outcome period. Even when the market is rising, participation in further gains may be limited as the price approaches the cap, and the possibility of losses beyond the buffer range remains.

Demand for defined outcome products can vary with growth stock volatility, the interest rate environment, options pricing, and demand for defensive strategies. Unlike a standard index ETF, the NAUG ETF has a remaining cap and buffer that differ depending on when you buy, so it is hard to judge expected outcomes from inflows and outflows alone.

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Innovator Growth-100 Power Buffer ETF August: Pros and Cons

The fund is characterized by a structure that seeks downside buffering in exchange for limiting some upside potential, and it requires separate checks on mid-period purchases and the volatility of the underlying growth stocks.

💪 Key Strengths

Downside Buffer
Assuming the fund is held for the entire outcome period, it is built to buffer a certain range of losses, which can be used to moderate exposure to declines.
Visible Cap Terms
The cap structure for each outcome period is disclosed, so you can see the range of upside participation you can expect over that period.
Reset Structure
Conditions are reset after each outcome period ends, so holders can review the cap and buffer levels for the next period afresh.

⚠️ Points to Watch

Limited Upside Participation
Even if the underlying asset rises sharply, you may not participate in returns above the preset cap.
Mid-Period Purchase Terms
If you buy partway through an outcome period, the remaining cap and buffer range may differ from the original terms.
Underlying Growth Stock Volatility
If Nasdaq 100-linked growth stock prices move sharply, there is a risk of losses beyond the buffer range.
Options Structure Risk
Because of options pricing, liquidity, and differences in movement from the underlying asset, interim valuations may show results different from what you expect.
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Innovator Growth-100 Power Buffer ETF August: Alternative ETFs and Related Products

The BUFR ETF and BUFD ETF in the comparison table take a buffer approach that is managed across multiple staggered outcome periods, so their structure differs from the NAUG ETF, which is built around a single outcome period. The BUFQ ETF can serve as a reference when comparing buffered exposure tied to Nasdaq growth stocks, and the FJAN ETF is a buffered US equity product that resets at a different time. The SFLR ETF approaches downside protection through a managed floor structure, so you should review the approach of accepting a cap, the protection method, and the cost terms together.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
BUFRBUFRFT Vest Laddered Buffer ETF$37.27-0.3%$10.9B0.95%-+10.4%
SFLRSFLRInnovator Equity Managed Floor ETF$38.63-0.3%$2.2B0.89%0.25%+4.8%
BUFDBUFDFT Vest Laddered Deep Buffer ETF$30.27-0.3%$2.2B0.95%-+8.7%
BUFQBUFQFT Vest Laddered Nasdaq Buffer ETF$38.91-0.8%$1.7B1.00%-+9.9%
FJANFJANFT Vest U.S. Equity Buffer ETF - January$56.26-0.3%$1.5B0.85%-+11.1%
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Innovator Growth-100 Power Buffer ETF August: Investor Checkpoints

When evaluating the NAUG ETF, rather than looking only at the buffer feature in its name, you should also check the start date of the outcome period, your purchase timing, the remaining cap, the remaining buffer range, the distribution history, and trading conditions. These factors can directly affect the returns and risks you experience while holding.

CheckpointWhat to CheckCurrent Status
Outcome PeriodCheck where your purchase date falls within the current outcome periodCheck required
Cap TermsCheck the relationship between the remaining upside participation range and the reference priceCheck required
Downside BufferCheck the remaining buffer range and the loss zone before the buffer appliesCheck required
Distribution HistoryCheck whether cash distributions are paid and whether the policy could changeNo distribution history

The buffer in this product is a conditional feature that assumes the fund is held for the entire outcome period. Buying or selling mid-period, entering at a price near the cap, sharp moves in the underlying growth stocks, and changes in options market liquidity can widen the gap between actual returns and expected outcomes.

The NAUG ETF is a structure that seeks downside buffering in exchange for giving up part of the upside of Nasdaq 100-linked growth stock exposure. Whether the product is suitable depends not only on your directional outlook but also on whether you understand the outcome period, your entry timing, and the cap and buffer conditions.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of August 15, 2026.

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