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What Is the BUL ETF? A Complete Guide to Returns, Fees, Holdings, and Alternative ETFs

Updated June 26, 2026 · First published June 26, 2026

The Pacer US Cash Cows Growth ETF (BUL) holds large and mid-cap US growth stocks with high free cash flow on a rules-based approach. Key points to review are its cash-generation-focused selection strategy, which differs from market-cap-weighted core indexes, its fee and dividend levels, and how it compares with sister ETFs such as COWG and COWZ.

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What Is the Pacer US Cash Cows Growth ETF?

This is a US large and mid-cap ETF that tracks the Pacer US Cash Cows Growth Index. It selects and holds companies with high free cash flow yields on a rules-based approach, following a factor strategy that considers both cash generation and growth.

It suits investors who prefer a differentiated, cash-generation-focused factor strategy over a simple market-cap-weighted index.

It is a passively managed (index-tracking) ETF run by Pacer.

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How Does the Pacer US Cash Cows Growth ETF Invest?

ItemDetails
Tracked indexPacer US Cash Cows Growth Index
Management stylePassive (index tracking)
IssuerPacer
Rebalancing frequencyRegular rebalancing
Dividend frequencyQuarterly
Total expense ratio0.60%

Using free cash flow yield as an objective metric, the fund screens US large and mid-cap companies and holds the index constituents by replication. Unlike core ETFs that set weights by market capitalization alone, the strategy's key feature is concentrated exposure to companies with strong cash generation.

  • Stock selection based on free cash flow yield
  • A factor approach that considers both cash generation and growth
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Pacer US Cash Cows Growth ETF Size and Costs (AUM and Management Fee)

Assets under management (AUM) stand at $127.0M, and the total expense ratio is 0.60% per year.

Compared with COWG, the large-cap version in the same Cash Cows family, its exposure range differs by extending to mid-caps, and the shared issuer is a useful reference point when comparing the two.

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Pacer US Cash Cows Growth ETF Performance and Trends

1-Year Price Performance
Dividend & Yield
Dividend Yield 0.16%
Annual Dividend (TTM) $0.10
1Y Return +13.4%
Next Ex-Dividend Date 6/4/2026
52-Week Price Range
$61
Low $50 High $66
vs. low +21.01% vs. high -7.28%

Companies with strong cash generation tend to perform differently from core indexes as market style preferences shift, and volatility can appear depending on interest rates and the earnings season environment. The strength or weakness in any particular period can vary with timing.

Fund flows depend on demand for differentiated factor-based strategies, and relative interest tends to shift as market preference moves between growth and value stocks. Performance differences emerge depending on the category environment.

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Pacer US Cash Cows Growth ETF Pros and Cons

Its strength is a differentiated selection strategy based on cash generation, while the fee burden and turnover relative to core ETFs are points to check.

💪 Key Strengths

Cash generation screening
It gives exposure to financially strong companies based on free cash flow yield.
Factor differentiation
It offers a performance pattern different from market-cap-weighted core indexes, so diversification benefits can be expected.
Rules-based management
Stocks are selected using objective metrics, reducing bias from manager discretion.

⚠️ Points to Watch

Fee burden
The total expense ratio is somewhat higher than that of broad core ETFs.
Style volatility
During periods when the cash factor falls out of favor, it may underperform core indexes.
Currency exposure
Investors holding Korean won also bear dollar exchange rate fluctuations.
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Alternative ETFs and Related Products to the Pacer US Cash Cows Growth ETF

Among the comparison candidates in the table, ETFs such as COWG, which comes from the same Pacer Cash Cows family and focuses on large caps, are closest in strategic character. ETFs such as DGRO, which emphasizes dividend growth, and the income growth ETFs BGIG and SMIG differ in fee levels and selection criteria. For broader core exposure, low-cost market-cap-weighted ETFs such as VOO and VTI, as well as COWZ, the large-cap version in the same Cash Cows family, can also be considered as additional alternatives. Comparing differences in strategy character and fees together is the basis for choosing.

Peer Comparison ETFs
TickerNamePriceChangeAUMTotal Expense RatioDividend Yield1Y
DGRODGROiShares Core Dividend Growth ETF$79.99+0.4%$44.5B0.08%1.87%+16.4%
COWGCOWGPacer US Large Cap Cash Cows Growth Leaders ETF$40.92+0.8%$2.4B0.49%0.73%+12.3%
NUGONUGONuveen Growth Opportunities ETF$42.23+1.5%$2.3B0.50%-+4.9%
BGIGBGIGBahl & Gaynor Income Growth ETF$37.01+0.7%$2.2B0.45%1.67%+14.8%
SMIGSMIGBahl & Gaynor Small/Mid Cap Income Growth ETF$31.88+0.8%$1.5B0.60%1.7%+9.7%
Top Holdings
TickerNameWeightPriceChangeMarket CapP/EDividend Yield
BKNGBooking Holdings Inc0.10%$153.11-1.8%$115.0B16.91%
HCAHCA Healthcare Inc0.05%$465.26-0.8%$100.7B15.60.6%
UBERUber Technologies Inc0.10%$66.13-0.8%$135.1B14.5-
EMEEmcor Group Inc0.05%$665.93+2.8%$29.4B20.70.23%
NEMNewmont Corp0.09%$110.39+1.4%$116.3B12.80.94%
CCLCarnival Corp Ltd0.09%$26.86+2.9%$36.1B11.72.08%
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Pacer US Cash Cows Growth ETF Investor Checkpoints

Here are the points to review before investing in BUL. Because it is a differentiated factor strategy based on cash generation, it is wise to calmly check its fee level, style volatility characteristics, and currency impact in advance.

CheckpointWhat to CheckCurrent Status
💵 Expense ratioCumulative cost impact over a long holding periodNeeds checking
🐄 Factor characteristicsUnderstanding the cash-generation-focused selection strategyDifferentiated exposure
📊 Style volatilityPerformance gap versus core indexesMay fluctuate
💱 Exchange rateImpact on returns converted to wonUnhedged

During periods when the cash factor is not favored by the market, the fund may underperform broad core indexes, and the fee burden relative to core ETFs and exchange rate fluctuations also come into play. Short-term volatility can increase depending on market conditions.

It suits investors who want exposure differentiated from core ETFs through a cash-generation-focused factor strategy. If cost is the priority, compare low-cost core ETFs such as VOO and VTI, and if you want large-cap exposure under the same Cash Cows strategy, compare COWG and COWZ as well.

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Disclaimer: This content is for informational purposes only and does not constitute investment advice. All investment responsibility lies with the investor.

This article reflects information as of June 26, 2026.

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