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What Does Scholastic (SCHL) Do? - Stock Outlook, Earnings, Market Cap, Related Stocks, Headquarters Overview

Updated June 10, 2026 · First published April 14, 2026

Scholastic (SCHL) is a global media company focused on children's book publishing and distribution, along with educational solutions. Book fair and trade publishing performance and the revenue flow of its education business are the key points of interest for the stock price and outlook, and the company is also characterized by a consistent dividend policy.

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🏢 What kind of company is Scholastic?

Scholastic is a global media company with children's book publishing and distribution at its core. Headquartered in the United States, the company has built a book distribution network connecting schools and homes over its long history and has established itself as a brand deeply connected to children's reading culture.

Its core business is children's book publishing and distribution through school-based book clubs and book fairs, and it has also expanded into classroom libraries, retail, and online channels. The company holds a leading position in the children's book sector within the industry.

How does Scholastic make money?
Business SegmentRevenue ShareDescription
Children's Book Publishing & DistributionCoreLargest revenue source centered on book clubs, book fairs, and trade publishing
Education SolutionsKey Growth PillarEducational content and curriculum products for schools and classrooms
EntertainmentDiversification PillarMedia and content business based on owned intellectual property

Children's book publishing and distribution accounts for the largest share of revenue, and the flow of book fairs and trade publishing serves as the key axis driving overall performance. Education solutions is a business unit that responds sensitively to school budgets and policy environments and is acting as a variable in recent revenue fluctuations. The entertainment and international segments add diversification effects through owned IP and overseas channels, forming a structure that partially offsets the volatility of the highly seasonal book fair business.

📐 Scholastic Market Cap and Company Size

The market capitalization is $664.0M and the number of employees is 6,905 people.

Scholastic is a media company belonging to the small-cap group by market cap standards, maintaining a stable market position in the specialized field of children's book publishing. It is compared with companies in the same publishing sector such as WLY and PSO, and has continued its shareholder return policy through consistent dividends and share buybacks.

Outlook and Stock Price Trends

In the short term, the seasonality of the book fair season and changes in school budgets and education policy act as performance variables. Whether the education solutions segment's revenue recovers is a key point to watch. In the medium to long term, entertainment expansion leveraging owned IP and the strengthening of digital and online channels are cited as growth drivers. However, structural changes in the print book market, the shift to a digital reading environment, and reliance on school channels remain potential sources of volatility.

  • Entertainment expansion based on owned IP
  • Strengthening of education solutions and digital channels

⚔️ Scholastic Key Competitive Strengths and Risks

A solid children's book publishing brand and school distribution network are strengths, while reliance on school channels and changes in the print book market act as risks.

💪 Key Competitive Strengths

Brand & Distribution Network
The children's book distribution network through school-based book clubs and book fairs creates high barriers to entry.
IP Assets
Popular children's book IP owned serves as the foundation for entertainment expansion.
Shareholder Returns
The company maintains a consistent policy of capital return through dividends and share buybacks.

⚠️ Key Risks

Channel Concentration
High reliance on school-based channels makes the company sensitive to changes in education budgets and policy.
Market Structural Change
Slowing demand for print books and the shift to digital reading act as long-term risks.
Seasonality
A revenue structure centered on book fairs results in large quarterly performance fluctuations.

🔄 Scholastic Competitors and Related Stocks (Beneficiaries)

In direct competition, academic and educational publishers such as WLY in the same publishing sector and the global education publisher PSO are cited as comparable companies. Related stocks include NWSA in media and entertainment, NYT in the same publishing field, and GHC, a combined education and media company, which are grouped together as stocks that move in business proximity within the publishing, education, and media themes.

✅ Scholastic Investor Checklist

When making investment decisions on Scholastic, one should look in a balanced way at both the stability of the specialized children's book publishing business and the risks of school channel dependence and market structural change. The following checklist can be used to confirm business flow and financial condition.

CheckpointWhat to CheckCurrent Status
📈 Business MomentumTrends in book fair/trade publishing and education solutions revenueNeed to observe recovery trends by segment
💵 Financial HealthCheck profitability and cash flow indicatorsStable flow maintained
🌍 Industry EnvironmentChanges in print book and digital reading marketsStructural transition in progress

High reliance on school-based channels, the structural slowdown in the print book market, and performance fluctuations due to book fair seasonality are the main risks. Revenue fluctuations in the education solutions segment driven by changes in education budgets and policy should also be monitored.

Scholastic is a company that maintains a stable position based on its solid children's book publishing brand and distribution network. However, since the risks of market structural change and channel dependence coexist, a phased buying approach with a long-term perspective is recommended. A stance of consistently observing the recovery trends of each business segment is needed.

1-Year Price Performance
Analyst Consensus
3.0
Sell Hold Strong Buy
Target Price $42 +20.0% Current $35
52-Week Price Range
$35
Low $23 High $48
vs. low +54.33% vs. high -27.17%

⚔️ Scholastic Key Competitive Strengths and Risks

A solid children's book publishing brand and school distribution network are strengths, while reliance on school channels and changes in the print book market act as risks.

💪 Key Competitive Strengths

Brand & Distribution Network
The children's book distribution network through school-based book clubs and book fairs creates high barriers to entry.
IP Assets
Popular children's book IP owned serves as the foundation for entertainment expansion.
Shareholder Returns
The company maintains a consistent policy of capital return through dividends and share buybacks.

⚠️ Key Risks

Channel Concentration
High reliance on school-based channels makes the company sensitive to changes in education budgets and policy.
Market Structural Change
Slowing demand for print books and the shift to digital reading act as long-term risks.
Seasonality
A revenue structure centered on book fairs results in large quarterly performance fluctuations.

🔄 Scholastic Competitors and Related Stocks (Beneficiaries)

In direct competition, academic and educational publishers such as WLY in the same publishing sector and the global education publisher PSO are cited as comparable companies. Related stocks include NWSA in media and entertainment, NYT in the same publishing field, and GHC, a combined education and media company, which are grouped together as stocks that move in business proximity within the publishing, education, and media themes.

Competitors
TickerCompanyPriceChangeMarket CapP/EPBRROEDividend Yield
WLYWLYJohn Wiley & Sons Inc$47.03-0.4%$2.4B12.43.025.91%3.03%
PSOPSOPearson plc ADR$15.69+0.6%$9.4B23.62.19.15%2.28%
Related stocks (beneficiaries)
TickerCompanyPriceChangeMarket CapP/EPBRROEDividend Yield
NWSANWSANews Corp$29.44+0.2%$16.5B28.71.96.62%0.68%
NYTNYTNew York Times Co$66.88+0.5%$10.8B27.95.319.72%1.35%
GHCGHCGraham Holdings Co$1138.57+0.2%$4.8B9.21.011.82%0.65%

✅ Scholastic Investor Checklist

When making investment decisions on Scholastic, one should look in a balanced way at both the stability of the specialized children's book publishing business and the risks of school channel dependence and market structural change. The following checklist can be used to confirm business flow and financial condition.

CheckpointWhat to CheckCurrent Status
📈 Business MomentumTrends in book fair/trade publishing and education solutions revenueNeed to observe recovery trends by segment
💵 Financial HealthCheck profitability and cash flow indicatorsStable flow maintained
🌍 Industry EnvironmentChanges in print book and digital reading marketsStructural transition in progress

High reliance on school-based channels, the structural slowdown in the print book market, and performance fluctuations due to book fair seasonality are the main risks. Revenue fluctuations in the education solutions segment driven by changes in education budgets and policy should also be monitored.

Scholastic is a company that maintains a stable position based on its solid children's book publishing brand and distribution network. However, since the risks of market structural change and channel dependence coexist, a phased buying approach with a long-term perspective is recommended. A stance of consistently observing the recovery trends of each business segment is needed.

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