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What Does Genius Sports (GENI) Do? – Stock Outlook, Earnings, Market Cap, Related Stocks, and Headquarters Summary

Updated June 10, 2026 · First published April 14, 2026

Genius Sports (GENI) is a global sports-technology company that provides sports data and betting/media technology solutions. Its revenue and share price are driven by data rights, betting and advertising demand, league partnerships, and profitability, making it a stock that attracts significant market attention for its outlook and related names.

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What Kind of Company Is Genius Sports?

Genius Sports (GENI) is a global sports-technology company that provides sports data and technology solutions. Through partnerships with sports leagues and federations, it collects and manages official game data, delivers real-time data feeds to sportsbooks, and has built its position by combining media and advertising technology solutions.

Its core business is sports data rights and betting/media technology solutions. Through partnerships with sports leagues and federations, it secures and manages official game data, provides real-time data feeds and trading solutions to sportsbooks, and operates a sports-technology business that monetizes data by combining sports media and advertising technology.

Here are three options: 1.

How Does Genius Sports Make Money?

2.

How does Genius Sports generate revenue?

3.

Revenue Model of Genius Sports

If you want a more literal translation of the original, option 1 is the closest match. Option 2 sounds slightly more natural in English, and option 3 reframes the question while preserving the original meaning. Choose the one that best fits your tone and style.
Business SegmentRevenue ShareDescription
Betting Data & TechnologyCoreData feeds and solutions for sportsbook operators
Media & Advertising TechnologyKey Growth DriverSports media and advertising technology solutions
Data Rights & ServicesDiversification PillarSports data rights and services

Betting data and technology forms the core of revenue, while media/advertising technology and data rights/services function as growth drivers. Revenue is tied to sports data rights, betting and advertising demand, and league partnerships, while profitability fluctuates with data rights costs and business expansion investments. Sports betting market growth, expansion of media and advertising, league partnerships, and improving profitability will be the key drivers of future results.

📐 Genius Sports Market Cap and Company Size

The market cap is $1.9B and the company employs 2,700 people people.

As a mid-sized sports-technology company, it leverages official data rights based on sports league partnerships and betting/media technology solutions as its competitive edge. It pursues a differentiated position through a business model that combines sports data with betting and media technology, leaving it exposed to sports betting market growth and the expansion of media and advertising. The company is in a phase of concentrating resources on securing data rights and expanding its business.

📈 Genius Sports Outlook and Stock Price Trends

1-Year Price Performance
Analyst Consensus
1.3
Sell Hold Strong Buy
Target Price $11 +63.4% Current $7
52-Week Price Range
$7
Low $4 High $14
vs. low +75.69% vs. high -50.91%

The growth of the sports betting market, the expansion of media and advertising technology, and the securing of sports data rights are the key medium- to long-term growth drivers. The widening legalization of sports betting, demand for real-time data, and growth in digital sports advertising support revenue, while league partnerships and data rights form barriers to entry. In the short term, data rights costs, business expansion investments, changes in the betting and advertising market, the regulatory environment, intensifying competition, and the path to profitability can act as volatility factors for earnings and the share price.

  • Sports betting market growth and demand for real-time data
  • Expansion of media and advertising technology
  • Securing sports data rights and league partnerships

⚔️ Genius Sports Core Competitive Strengths and Risks

Official data rights based on sports league partnerships, betting and media technology, and barriers to entry are its strengths, while data rights costs, the betting and advertising market, and regulation and competition are the key risks.

💪 Core Competitive Strengths

Data Rights
It secures official data rights and barriers to entry through partnerships with sports leagues and federations.
Betting & Media Technology
It monetizes data by combining betting data feeds with media and advertising technology.
Market Exposure
It is exposed to the growing markets of sports betting and digital advertising.

⚠️ Core Risks

Data Rights Costs
The cost and renewal of sports data rights affect profitability.
Market & Regulation
Changes in the betting and advertising market and the sports betting regulatory environment affect the business.
Competition & Profitability
Intensifying competition in sports data and technology and the path to profitability are risk factors.

🔄 Genius Sports Competitors and Related Stocks (Beneficiaries)

Related names frequently mentioned alongside GENI in the sports data and betting technology space include sports data and technology name SRAD, online sports betting operator DKNG, and betting media and partnership company GAMB. These companies share the sports data, betting, and media flow, with the sports betting market and digital advertising trends linking to GENI's business environment. GENI pursues a differentiated position by combining official data rights with betting and media technology.

Related stocks (beneficiaries)
TickerCompanyPriceChangeMarket CapP/EPBRROEDividend Yield
SRADSRADSportradar Group AG$12.70-1.0%$4.0B211.04.41.98%-
DKNGDKNGDraftKings Inc$23.70+0.2%$21.1B-20.6-21.14%-

✅ Genius Sports Investor Checkpoints

These are the points to review when investing in Genius Sports. Betting data and technology demand, the expansion of media and advertising, and data rights are the key short-term variables, while data rights costs, the regulatory environment, and the path to profitability also need to be monitored.

CheckpointWhat to ConfirmCurrent Status
📊 Betting DataDemand for betting data feeds and solutionsGrowth trend
📺 Media & AdvertisingExpansion of sports media and advertising technologyGrowth trend
🤝 Data RightsSports data rights and league partnershipsNeeds monitoring
💵 ProfitabilityPath to profitability relative to data rights costsMonitoring transition

Sports data rights costs and renewals can affect profitability. Changes in the betting and advertising market and the sports betting regulatory environment affect the business, while intensifying sports data and technology competition and the path to profitability can also act as share price volatility factors.

As a sports-technology company that combines sports data rights with betting and media technology, growth is expected from the expansion of the sports betting market, the growth of media and advertising, and the barriers to entry built on data rights. However, because the stock is affected by data rights costs, the betting and advertising market, regulation, and competition, a dollar-cost averaging approach and a long-term perspective are recommended.

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